We aimed to educate users about Snapple's initiative to switch from classic glass bottles to plastic bottles. Additionally, we wanted to build a nostalgic campaign to reignite excitement around Snapple's classic Real Facts®.
02 — Creative process
I researched Snapple's brand voice, its official website, and cross-referenced past campaigns, such as the "Snapple Lady" commercials. My goal was to create a fun, informative experience, such as trivia, to engage users meaningfully.
03 — Results
We created a vibrant, informative campaign experience to celebrate the brand's rebrand and re-excite consumers to purchase at their local Walmart. 17,230
