Our goal for this campaign was to drive brand awareness for SheaMoisture products through influencer content focused on three different areas of concern: hair, skin, and products made for families
02 — Creative process
Using SheaMoisture's brand guidelines, the UGC content from the three influencers, and researching their brands' on TikTok, I developed a highly personalized narrative for each shopper that interacted with the digital campaign.
03 — Results
This campaign generated over 30,000 engaged users and a 3% sales lift for SheaMoisture products on Walmart's website.
