Our goal was to drive awareness of Schwarzkopf's new product, Keratin Root, and to educate shoppers with limited at-home hair dyeing experience about the product's ease of use.
02 — Creative process
My approach was to address the shopper by highlighting common hair-care pain points and demonstrating how Keratin Root is a strong solution for both gray coverage and dull-looking hair.
03 — Results
We retained 27,869 engaged users throughout the campaign.
