This award-winning campaign focused on driving purchases of Pillsbury products for easy weeknight recipes.
02 — Creative process
Following brand guidelines and the creative brief, I developed a multi-step campaign targeting head-of-household shoppers to utilize Pillsbury crescent rolls in weeknight dinners.
03 — Results
This campaign reached thousands of engaged users and won the 2024 OmniShopper Digital Campaign Award through Path to Purchase.
