Panera Bread

01 — Project details

Our aim was to drive awareness to Panera's latest at-home soups, salad dressings, and ready-made food available at Kroger. The target demographic was head-of-household shoppers and busy school parents.

02 — Creative process

Using Panera's personal brand guidelines, its website, and its social media presence, I developed highly targeted copy for a multi-step campaign featuring a landing page, quiz, educational list, and referral, with accompanying headlines and body copy.

03 — Results

This campaign attracted over 16,000 engaged shoppers and a 1.8% sales lift for Panera Bread at-home meals at Kroger.