Nature Valley

01 — Project details

Our aim for this campaign was to celebrate Nature Valley's 50th anniversary by recommending personalized product bundles to users through a fun, interactive sponsored experience.

02 — Creative process

Using Nature Valley's website, social media presence, and brand guidelines, I developed copy for a personality quiz, an educational list, and an add-to-cart step celebrating 50 years of the classic granola bar while maintaining their authentic voice.

03 — Results

This campaign generated 25,069 engaged visitors, with an average time spent of 1 minute and 51 seconds.