Our aim was to revise the former Back to College MadeGood campaign to tailor it towards students studying for finals.
02 — Creative process
My approach was to update the current landing page by positioning MadeGood products as the ultimate sidekick for students studying. Additionally, I updated the original listicle to include study tips for getting through finals.
03 — Results
We retained 9,290 engaged users throughout the campaign for an average of 1 minute and 49 seconds time spent on the experience.
