Gayo Azul

01 — Project details

Our aim was to introduce customers to Gayo Azul's history and traditions and to inspire and educate them on how best to use the cheeses in recipes.

02 — Creative process

I researched Gayo Azul's brand history and products to create a multi-step campaign targeting 24+ year-old heads of households.

03 — Results

We achieved a 2% sales lift and attracted 13,650 users, with an average engagement time of 42 seconds.