Dove x Crumbl

01 — Project details

We aimed to educate and drive online shoppers to Walmart to purchase the limited-edition Dove x Crumbl line of products.

02 — Creative process

Utilizing Dove's and Crumbl's brand guidelines, I crafted a Valentine's Day-themed experience for online shoppers. Featuring a landing page, a listicle, and a personality quiz, users received personalized product recommendations and tips for hosting a sweeter Galentine's party.

03 — Results

We managed to achieve a 32% improvement in conversion, just in one month after the new copy was released.