Colgate Optic White

01 — Project details

Our aim was to drive awareness of Colgate Optic White's new, revitalized packaging and help customers identify which featured product best addresses their needs.

02 — Creative process

Using both the client-provided UPCs and Colgate's brand guidelines, I developed a landing page, a personality quiz, and a dynamic educational list to help shoppers identify the best product for their needs and to describe the functions it would help achieve.

03 — Results

The campaign targeted and successfully engaged over 17,000 shoppers.