Coffee Mate

01 — Project details

The goal of this campaign was to raise awareness of Nestlé's Coffee-Mate's newest cold foam creamers: Italian Sweet Cream, French Vanilla, and Brown Butter Chocolate Chip. 

02 — Creative process

Focusing on 4 central steps: a landing page, quiz, referral, and generative AI step, I developed copy that was both engaging and informative about the different flavor profiles and types of coffee beverages they best pair with. I also used a recent AI feature for this campaign, leveraging well-architected prompting to give shoppers a personalized, tasty recipe to try at home

03 — Results

This campaign attracted over 42,500 engaged shoppers with an average time of 48 seconds spent on the experience.