We aimed to educate shoppers about the benefits of adding Love Made Fresh wet food to their dogs' bowls and to encourage them to shop for Blue Buffalo at Walmart.
02 — Creative process
I reviewed Blue Buffalo's brand voice guidelines, along with performing market research on the target audience, Gen Z dog owners, to build out a high-converting landing page and multi-step experience.
03 — Results
We retained 52,017 engaged users throughout the campaign.
