Arrae Case Study

I developed a comprehensive creative brief and ad script for Arrae. If you would like to see all of my research along with the script, click the link below.

01 — Project details

A case study and creative brief on Arrae's MB-1 supplement, catered to women to assist with curbing cravings and burning more calories.

02 — Creative process

I researched Arrae's current ads in the Meta Ads Library, then looked at reviews on TikTok, Instagram, and Trustpilot. After researching current ads and gaps, I built out avatars for an ICP, identified which stage of problem awareness they were in, then tested a couple of angles and hooks for a script.

03 — Results

I developed a comprehensive creative brief for a UGC creator to make an ad for the MB-1 supplement. This brief included my research, tested angles, a detailed script to follow, and a list of potential creators who could make the ad.